This is the second edition of the Grains of Truth report series, our global consumer initiative in partnership with GlobeScan. This year the study asked whether major world events like Covid, climate, conflict and the cost of living have changed their desire to buy and eat healthy and sustainable food.

The research also looks at whether the price of regular food purchases has risen for consumers; how secure they feel about their access to food; how important it is to buy healthy and environmentally responsible food; and whether they are willing to pay more than a regular price for it in the current economic circumstances.

For more information contact:
Iain Shepherd, Director of Communication and Engagement, EAT: Stacy Rowland, Communications Director, GlobeScan:

Custom cards

Download Grains of Truth 2022 report

Grains of Truth

Grains of Truth 2022

Download Grains of Truth 2022 press release

Grains of Truth

Grains of Truth

Download Grains of Truth 2021 report

Read article "Grains of Truth"